EPISODE · Dec 17, 2025 · 1H 2M
The Bottom Line with Ariella Noveck
from People Jew Wanna Know · host People Jew Wanna Know
Margarita talks with journalist and media strategist Ariella Noveck, co-founder of BottomLine Media and Shield Communications PR. Ariella shares her path from chef school to newsrooms, her work after October 7 helping hostage families get airtime, and why journalism is struggling in today’s media ecosystem. We dig into citizen journalism, AI tools for reporters, and her top advice for Jews navigating media appearances. Follow Ariella on on Instagram @AriellaNoveck.Support our work: buymeacoffee.com/peoplejewwannaknowWhat We Discuss: 00:00 Intro & Episode Agenda02:51 From chef school to journalism 05:42 "How do you hide your horns so well?" 07:34 Ariella's work post Oct 7th: from getting the hostage families on air to Birthright for journalists17:48 Is the media failing us or are we failing them? What's going on with journalism? 21:34 On citizen journalists23:43 "ChatGPT" for journalists28:25 Ariella's advice on media appearances for Jewish people32:26 Is People Jew Wanna Know a form of journalism & how to correct media 41:23: A win & a do-over49:51 How Margarita was on NewsNation56:20 Closing Remarks & Guest Nomination
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The Bottom Line with Ariella Noveck
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