The bouba-kiki effect in baby chicks, with Dr. Maria Loconsole episode artwork

EPISODE · Jun 18, 2026 · 17 MIN

The bouba-kiki effect in baby chicks, with Dr. Maria Loconsole

from Grammar Girl: For Writers and Language Lovers.

1195. This week, we talk to Dr. Maria Loconsole from the University of Padua about her research into the bouba-kiki effect, the near-universal tendency to associate round shapes with "bouba" sounds and spiky shapes with "kiki" sounds. We look at what her experiments with newly hatched chicks reveal about whether this association predates language entirely. "Matching sounds to shapes: Evidence of the bouba-kiki effect in naive baby chicks"🔗 Join the Grammar Girl Patreon.🔗 Share your familect recording in Speakpipe or by leaving a voicemail at 833-214-GIRL (833-214-4475)🔗 Watch my LinkedIn Learning writing courses.🔗 Subscribe to the newsletter.🔗 Take our advertising survey.🔗 Get the edited transcript here.🔗 Get Grammar Girl books.| HOST: Mignon Fogarty| Grammar Girl is part of the Quick and Dirty Tips podcast network.Audio Engineer: Dan FeierabendDirector of Podcast: Holly HutchingsAdvertising Operations Specialist: Morgan ChristiansonMarketing and Video: Nat Hoopes, Rebekah SebastianPodcast Associate: Maram Elnagheeb| Theme music by Catherine Rannus.| Grammar Girl Social Media: YouTube. TikTok. Facebook. Threads. Instagram. LinkedIn. Mastodon. Bluesky. Hosted on Acast. See acast.com/privacy for more information.

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The bouba-kiki effect in baby chicks, with Dr. Maria Loconsole

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