The Boundaries That Make High Performance Possible

In this inspiring episode, Amy Evans interviews Erica Ettore, a top-performing sales leader, about balancing high performance with well-being, motherhood, and boundaries. Erica shares her journey from Wall Street to tech, her leadership philosophy, and practical strategies for women in sales leadership to thrive without sacrificing themselves.Erica Ettore is a global sales executive at Workiva and the leader behind its high-growth multi-entity reporting business. Known for tripling win rates and scaling top-performing teams, she blends sharp strategy with a uniquely intuitive leadership style that has made her one of the company's most influential voices. Her career began on Wall Street working with some of the world's most prominent companies before she moved to Morgan Stanley, where she built B2B programs for brands like Pinterest, Airbnb, and Google. At Workiva, she's earned recognition as a transformational leader, most recently being named Manager of the Year. Erica is also a champion for high-achieving women balancing ambition, motherhood, and identity. She brings honesty, humor, and actionable insight to everything she does, whether she's coaching global teams or raising her son Joey. Her mission is simple: help people rise, professionally, personally, and powerfully.Key Topics:- Leadership evolution from individual contributor to manager- Balancing motherhood and high-stakes sales leadership- The importance of boundaries and self-care- Strategies for managing a global sales team- Mindset shifts for sustained high performanceEpisode Chapters:00:00 Introduction and Intentions02:50 Leadership and Team Culture06:11 Personal Growth and Team Evolution09:03 The Journey from Individual Contributor to Leader11:56 Motherhood and Work-Life Balance14:49 Mindset Shifts and Self-Reflection18:07 Establishing Boundaries and Rituals21:08 Advice for Women in Sales LeadershipWork with Amy: amyevanscoaching.com/workwithmeBook your complimentary career planning call: amyevanscoaching.com/workwithmeFollow the show: Apple Podcasts: https://podcasts.apple.com/us/podcast/women-in-sales-leadership/id1765026855Spotify: https://open.spotify.com/show/0lnzIwlqDzxFTA4KllGfWW