The Braadcast with Justin Blend (Episode 1): Africrest Our Story - From Braamfontein to R3.3 Billion

"Property is more than bricks and mortar; it’s about the people who inhabit it and the vision to see what it can become."Welcome to the inaugural episode of The Braadcast, hosted by Norman Raad, CEO of Broll Auctions and Sales. In this debut conversation, we sit down with Justin Blend, Director of Africrest Properties, to explore the intersection of entrepreneurial passion and strategic property investment.Africrest has become a pioneer in the South African market by transforming underutilised spaces into thriving communities. From pioneering office-to-residential conversions to their innovative "Tenant Partnership Model," Justin shares the insights that have built an empire based on a "people-first" philosophy.In this episode, we discuss:✅ The Africrest Journey: From Braamfontein students to property leaders.✅ Unlocking Value: The art of seeing potential in "C-Grade" assets.✅ Community-Centric Development: Why tenant happiness is the ultimate ROI.✅ The Future of SA Property: Navigating a changing landscape with purpose.At Broll Auctions and Sales, we are as passionate about people as we are about property. Join us as we go beyond the hammer to uncover the stories and strategies of the industry’s most visionary minds.Don’t forget to Like, Subscribe, and hit the Notification bell to stay ahead of the property curve.EPISODE CREDITS:Host: Norman Raad (CEO, Broll Auctions and Sales)Guest: Justin Blend (Director, Africrest Properties)Podcast Director: Lesley Saunders (Head of Marketing, Broll Auctions and Sales)Videography & Editing: Codi Bentley (Multimedia Director, Codi Bentley)Sound Engineer: Malcolm Hadebe (Commercial Broker, Broll Auctions and Sales)Studio Production: Lwami Hlongwane (Marketing Assistant, Broll Auctions and Sales)