EPISODE · Jan 6, 2011 · 8 MIN
The brain as a business model
from CambridgeJBS · host CambridgeJBS
Professor Ed Bullmore, Cambridge Department of Psychiatry, and Director of the Behavioural & Clinical Neuroscience Institute Professor Ed Bullmore says there exist useful analogies between the world of neuroscience and the world of business and risk. You can build a better business model through understanding the brain, he argues.
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