The Brand Benefits Playbook by Allen Weiss PhD, Debbie J. MacInnis PhD

https://thebookvoice.com/podcasts/2/audible/98348 to listen full audiobooks. Title: The Brand Benefits Playbook Author: Allen Weiss PhD, Debbie J. MacInnis PhD Narrator: Allen Weiss Format: mp3 Length: 7 hrs and 30 mins Release date: 06-03-24 Ratings: Not rated yet Genres: Consumer Behavior & Market Research Publisher's Summary: Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.