The Brand Critics: Reviewing Outdoor Videos From On, Puma & Outdoor Research

Today Rock Fight's resident brand, culture, and media experts, Shawnté Salabert and Producer Dave, join Colin to review some recently released outdoor brand videos by On, Puma, & Outdoor Research.First the hosts rely on their experience working in the outdoor industry and media to breakdown what makes a great brand video including the best way to deploy these types of brand assets and what we should expect from the finished product. (02:26)Then they take a detailed look at the following videos:On: Dream Together, with Zendaya (22:43)Outdoor Research: Rooted (35:51)Puma: Go Wild (44:15)After offering a detailed description of each video Colin, Shawnté, and Producer Dave give their thoughts and then rate each video with a thumbs up or thumbs down. Which will be their favorite? You'll have to listen to find out!Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Register For Obōz Trails For Tree Challenge at trailsfortrees.com. Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].