The Brand Experience with James Bermingham

James Bermingham is responsible for delivering Virgin Hotel’s global growth, operational excellence, multi-award-winning customer experience, and unique culture. But where did he get his start? Well, James began his career in his hometown of Dublin, Ireland, followed by ten years in London, England, including executive roles with ITT Sheraton Corporation and the Luxury Collection. Through the course of time, James was drawn back to the United States, where he held prestigious General Manager roles at the St. Regis Hotel in Houston and the Montage Laguna Beach. Since 2008, James served as Executive Vice President of Operations for Montage International, overseeing all elements of operations for the well-renowned properties of the Montage and Pendry Hotel brands. Now, with over 35 incredible years of hospitality experience, James is the CEO of Virgin Hotels and is the true definition of an authentic leader. What You Will Hear: How James entered and flourished in the hospitality industry The importance and benefits of apprenticeship Importance of Branding Virgin Hotel’s Ethos Lucy Technology platform Virgin pillar of values and service Advice for building loyalty with your team Environmental impact, awareness and action What boutique means to James Quotes: “I have huge respect and huge appreciation for our housekeeping teams in our business and in our company. They do a great job and it's every bit as important as any other role, and even arguably more so.” “We go to great lengths to hire for personality and for character. We really want their individuality and personality to come through that service experience.” “Design and being true to place is a big part of the brand experience at Virgin hotels.” “If you're having fun and the teammates around you are having fun, then you're guaranteeing that your guests are going to have fun.” “By 2030 at Virgin hotels, we want to be net carbon zero.” Mentioned: Virgin Group Lucy App Fairmont Trusthouse Forte Sponsored by Solonis BLLA