The Brand Flip by Marty Neumeier

https://thebookvoice.com/podcasts/2/audible/7146 to listen full audiobooks. Title: The Brand Flip Author: Marty Neumeier Narrator: Marty Neumeier Format: mp3 Length: 1 hr and 53 mins Release date: 03-31-25 Ratings: Not rated yet Genres: Business Development & Entrepreneurship Publisher's Summary: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.