The Brand Gap: Rethinking hotel brand perception in the modern age

In this episode we’re joined by James Bland, commercial director for Travel, Hospitality and Leisure at Ipsos. James explores how consumer perceptions of hotel brands have changed and continue to evolve, why brand awareness is shifting - particularly among younger guests - and shares practical guidance on how hoteliers can track brand perception. We also discuss how both independent and large-scale brands can navigate conversion challenges in an increasingly competitive market. This episode is brought to you by Howden, the global insurance broker. Whether you run a boutique hotel, independent B&B, or international hotel group, there are 101 reasons why Howden’s great for you. From tailored policies to true peace of mind, Howden is here to back your business every step of the way, so you can focus on what matters most: delivering exceptional guest experiences. This episode is brought to you by Corby of Windsor. Hotel in-room products shouldn’t create more work. Corby of Windsor designs guestroom solutions built to handle real hotel use, from durable irons and ironing centres to kettles, safes and accessories. Every product is rigorously tested, thoughtfully designed and made to last, helping hotels reduce maintenance calls and protect their investment. Corby of Windsor, Designed for Hotels.