The Brand: Sinomso Ngcepe | PR senior account manager and media relations specialist

In this conversation, we sit down with Sinomso Ngcepe, a PR senior account manager and media relations specialist, to unpack the world of public relations and what it truly takes to build a strong brand. Sinomso shares her journey into PR, the lessons she learned from the transition between theory and practice, and why communication, strategy and media relationships sit at the heart of every credible brand.We also explore how PR differs from marketing and advertising, why reputation management is so important, how businesses should handle crisis communication, and what young people should know if they want to pursue a career in PR or media relations.A must-watch for anyone interested in branding, communications, media, career development and the work that happens behind the scenes to shape how brands are seen by the world.