The brand stand: Mixing politics, social good and sales episode artwork

EPISODE · Apr 29, 2018 · 33 MIN

The brand stand: Mixing politics, social good and sales

from The Marketing Companion · host Mark Schaefer and Tom Webster

In this episode, hosts Mark Schaefer and Tom Webster talk about a new Schaefer book in the works, AI, hacking, and how companies are being forced to take a social, and even political, stand in the world today. This trend is undeniable, but flies in the face of classical economics. how does a marketer sort it out?

NOW PLAYING

The brand stand: Mixing politics, social good and sales

0:00 33:09

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of The Marketing Companion?

This episode is 33 minutes long.

When was this The Marketing Companion episode published?

This episode was published on April 29, 2018.

What is this episode about?

In this episode, hosts Mark Schaefer and Tom Webster talk about a new Schaefer book in the works, AI, hacking, and how companies are being forced to take a social, and even political, stand in the world today. This trend is undeniable, but flies in...

Can I download this The Marketing Companion episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!