The Brand Strategy Experts: Why Marketing Is Broken & What Actually Works in 2026 - DASH Water, BOTIVO, All Things Butter, The Pickle House Founders

A rare behind-the-scenes roundtable with four of the UK’s most exciting challenger brand founders — Toby Hopkinson of All Things Butter, Jack Scott of DASH Water, Imme Ermgassen of Botivo, and Florence Cherruault of The Pickle House — filmed live at Strakers.Dan digs into the messy, brilliant reality of building modern food and drink brands: when to stay focused, when to diversify, how to win retail listings, why hospitality can build cultural credibility, and what happens when your “side idea” suddenly becomes 70% of the business.From cottage cheese and pickle juice to Victoria Beckham, Ottolenghi, Coco de Mer, Waitrose, United Airlines, New York launches, supermarket mistakes, brand copycats, and the power of packaging — this is a sharp, funny, honest conversation about growth, taste, culture, and the brutal lessons founders only learn by getting things wrong.ON THE MENU:• Cottage cheese becoming 70% of All Things Butter• DASH’s failed mixer launch• Pickle House’s move from cocktails to wellness• Pickle juice for muscle cramps• Botivo’s collaborations with Ottolenghi and Coco de Mer• Fashion, food, drink, and culture-led brand building• Victoria Beckham drinking DASH• Using restaurants to build product credibility• Hospitality vs grocery retail• Launching into Waitrose• Why premium venues create brand halo• Taste as the real reason people repurchase• Product iteration vs marketing spend• “Cost of goods is marketing”• Polarising products and passionate fans• One-star reviews and super-tasters• Hiring senior leaders• Difficult conversations with retailers and manufacturers• When manufacturers copy your product• Why brand is a moat• Packaging, texture, and supermarket shelf appeal• Creating ritual in non-alcoholic drinks• Functional drinks, CBD, THC, caffeine, and nootropics• Saying no to shiny opportunities• International expansion mistakes• Launching in the US• Tariffs, middlemen, and legal risk in America• United Airlines as a major Pickle House opportunity• Scaling back international markets• Why some brands travel better than others ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)