The Branding Behind the Beer w/ Jason Roberson | Tails, Ales & Trails

In this week's episode of Tails, Ales & Trails, we sit down with Jason Roberson, a craft beer brand designer based in Chico, CA.Jason was a designer for Sierra Nevada Brewing for 11 years, and was the architect for some of the most iconic can and bottle designs from the brewery this century. He has since started his own design business, working with breweries and other organizations from across the country to help bring the story behind their products to life.