The Branding Lesson From the Taylor Swift Effect

from optYOUmize · host Brett Ingram

Taylor Swift's relationship rumors with NFL tight end Travis Kelce have exploded his jersey sales. Even though Taylor Swift's fan base does not overlap the NFL fan base much, the effect was astounding. There is a lesson we can all take from this and use in our own businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Oct 9, 2023

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The Branding Lesson From the Taylor Swift Effect

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Uncategorized Archives - optYOUmize Brett Ingram As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we'll explore how you can create BOTH the business AND life of your dreams.My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I'm also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose between success at work and success at home.I believe you can have your dream business and your dream life, and I want to share my experiences and journey and learn from yours too.

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This episode was published on October 9, 2023.

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