EPISODE · Jan 12, 2016 · 13 MIN
The Branding of Palliative Care
from JCO Oncology Practice Podcast · host Dr. Nathan Pennell and Dr. Leonard L. Berry
A strong brand gives people confidence as they gain awareness of it and come to understand and experience its benefits. The author talks about his suggestion for three steps toward building a better brand for palliative care.
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This episode was published on January 12, 2016.
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