EPISODE · Jun 5, 2025 · 12 MIN
The Branding Playbook: What the World’s Top Brands Get Right. The 8 Branding Principles Every Executive Should Master. Hermés, Microsoft, Sephora, Ritz-Carlton, Apple, Amazon.
from Marketing and Strategy Unlocked · host Nicolas Kfuri
In this power-packed episode of Marketing & Strategy Unlocked by Dr. Nicolás Kfuri we unpack the 8 timeless branding principles from Scott Bedbury’s A New Brand World—the same wisdom behind iconic brands like Nike and Starbucks. But we go further: with real-world examples from companies like Hermés, Microsoft, Ritz Carlton, Apple, Amazon, and more. Learn exactly how to make your brand matter, differentiate, and endure in a competitive world. Walk away with a practical, executive-ready blueprint to turn branding into business performance.Next up: Brand Storyline—how leading firms create stories that resonate and inspire their customers. And which are the steps that you should follow to create yours!
What this episode covers
In this power-packed episode of Marketing & Strategy Unlocked by Dr. Nicolás Kfuri we unpack the 8 timeless branding principles from Scott Bedbury’s A New Brand World—the same wisdom behind iconic brands like Nike and Starbucks. But we go further: with real-world examples from companies like Hermés, Microsoft, Ritz Carlton, Apple, Amazon, and more. Learn exactly how to make your brand matter, differentiate, and endure in a competitive world. Walk away with a practical, executive-ready blueprint to turn branding into business performance.Next up: Brand Storyline—how leading firms create stories that resonate and inspire their customers. And which are the steps that you should follow to create yours!
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The Branding Playbook: What the World’s Top Brands Get Right. The 8 Branding Principles Every Executive Should Master. Hermés, Microsoft, Sephora, Ritz-Carlton, Apple, Amazon.
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