The Branding Playbook: What the World’s Top Brands Get Right. The 8 Branding Principles Every Executive Should Master. Hermés, Microsoft, Sephora, Ritz-Carlton, Apple, Amazon.

In this power-packed episode of Marketing & Strategy Unlocked by Dr. Nicolás Kfuri we unpack the 8 timeless branding principles from Scott Bedbury’s A New Brand World—the same wisdom behind iconic brands like Nike and Starbucks. But we go further: with real-world examples from companies like Hermés, Microsoft, Ritz Carlton, Apple, Amazon, and more. Learn exactly how to make your brand matter, differentiate, and endure in a competitive world. Walk away with a practical, executive-ready blueprint to turn branding into business performance.Next up: Brand Storyline—how leading firms create stories that resonate and inspire their customers. And which are the steps that you should follow to create yours!