The Branding Playbook with Sarah Bals

In this episode of Unfiltered Brew, we sat down with Sarah Bals, founder of 440 Marketing, to break down what branding really means — and why it’s so much more than just aesthetics.Sarah shares how she built her business from the ground up, the truth about social media growth, and why consistency will always beat going viral. We get into founder-led marketing, building a brand that actually connects, and the biggest mistakes small businesses make when trying to grow online.If you’re building a brand, feeling stuck, or trying to figure out what actually works — this episode is your playbook.Topics we cover:– What branding really is (and what it’s not)– Consistency vs. virality– Founder-led marketing– Growing a business through social media– Common branding mistakesFollow, subscribe, and share with someone building something of their own.