The Branding Wizard Lululemon Trusts (with Amanda Lee Smith)

Amanda Lee Smith runs Monday Creative, a Vancouver-based branding and content marketing agency that serves world-class brands like Lululemon and Arc’teryx. Her team understands the power of words and great storytelling. They’re laser-focused on seducing people into the outdoors and creating a world where health, wellness, and nature are the most desirable products available. Interview highlights: Why small businesses need to focus even more on branding and storytelling Why Amanda doesn’t like the term “girl boss” and won't position her company as a woman-owned business How Monday Creative chose to focus on the niche of outdoor apparel and gear How Amanda kickstarted her career after a divorce and learned to dream again Learn more: https://mondaycreative.co/