The Brewing Backlash Over Rewards Programs

What this episode covers

Customers are unhappy when their favorite retailers make it harder to earn rewards, as Starbucks, Dunkin’ and Best Buy have recently done. But firms have to walk a fine line between customer loyalty and profits, says Wharton’s Raghuram Iyengar. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of Knowledge at Wharton?

This episode is 13 minutes long.

When was this Knowledge at Wharton episode published?

This episode was published on February 13, 2023.

What is this episode about?

Customers are unhappy when their favorite retailers make it harder to earn rewards, as Starbucks, Dunkin’ and Best Buy have recently done. But firms have to walk a fine line between customer loyalty and profits, says Wharton’s Raghuram Iyengar....

Can I download this Knowledge at Wharton episode?

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