The Briany Business Podcast, host Melina Palmer

Consumers are weird… They don't do what they say they will do and don't act how we think they "should." Enter Host Melina Palmer an applied behavioral economist with a passion for helping everyone from around the world to understand what behavioral economics is and how it can be applied to help the world communicate more effectively. Palmer is also an experienced sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. With a vault of more than 360 podcast episodes and topics to explore.