The Bridge: Alliance Theatre
from American Theatre Offscript Hosted by American Theatre magazine
The Bridge: Building Toward re(New)ed Theatre Audiences is a new special series hosted by AT Offscript. Produced with support from the Wallace Foundation, the series debuted on March 6, 2026, exploring how theatres are innovating to engage and sustain audiences amid the shifting realities of the field. Amid the “polycrises” of the present moment, TCG’s most recent Theatre Facts report revealed an unexpected ray of hope: In contrast to pandemic-driven declines in overall attendance and ticket revenue, subscriptions and other loyalty models have shown renewed resilience. The Bridge will take listeners inside theatres that are bucking the decades-long trend of subscription decline, offering both visionary questions and practical strategies for audience engagement. Our seventh episode features Corinna Schulenburg, Co-Lead of TCG's Research Programs, in conversation with Christopher Moses, the Jennings Hertz Artistic Director for the Alliance Theatre. Their vision from their website: "The Alliance Theatre will lead the national field by deeply engaging with its local community, modeling radical inclusion and catalytic experience on our stage, in our classrooms, and throughout Atlanta." Show notes: An Experimental Evaluation of Multiple Arts Field Trips, by NEA Research Labs The Bridge is supported by the Wallace Foundation, and grounded in their research report, "In Search of the Magic Bullet: Results from the Building Audiences for Sustainability Initiative."
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