The Brief Ep 21: Flavour raver – how Crumpton Oaks is remixing the cider category

Forget rolling hills and apple-picking clichés, Crumpton Oaks is redefining the cider game! From the bold 2022 Straight Outta Crumpton campaign, a clever twist on N.W.A.'s iconic track, to the vibrant Happy Applecore campaign featuring an original track by DJ Hixxy, Crumpton Oaks puts nostalgia and entertainment front and centre.In this episode of The Brief, host Ellis Bird sits down with Grace Anthony, Head of Marketing at Aston Manor Cider, and Adam Bodfish, Executive Creative Director at McCann, to explore how Crumpton Oaks is shaking up the cider industry. They discuss breaking free from traditional category norms, the power of entertainment, and the critical role of strong client-agency relationships in tackling creative challenges.From psychedelic projections to rap-inspired TV ads, this episode dives deep into how Crumpton Oaks is leaving countryside conventions behind and making cider bold, fresh, and unforgettable.What’s in the episode:The reason behind Crumpton Oaks’ mission to disruptThe role of entertainment and nostalgiaCreating ‘artvertising’How Straight Outta Crumpton came to beTesting VOD for the first timeTapping into the 90s with Happy ApplecoreWhy and how the team worked with DJ Hixxy to create an original trackUsing innovative mediaThe importance of strong client/agency relationshipsBuilding on the success of the past three years Watch the adsStraight Outta CrumptonHappy Applecore