EPISODE · Dec 8, 2021 · 33 MIN
The brilliant #Wethe15 initiative and the decision to show disabled persons as they are - wonderfully ordinary
from On Strategy Showcase · host On Strategy Showcase
Adam&Eve DDB's CSO Martin Beverley and Craig Spence, Chief Brand Officer for the IPC share the story behind the creation of Wethe15, with its focus on what we have in common, not what makes us different. Lessons in here for every marketer.
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The brilliant #Wethe15 initiative and the decision to show disabled persons as they are - wonderfully ordinary
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