The Broken Funnel: Reshaping Retail with Video and Media

In this episode of the FilmTalks podcast we focus on the evolution of retail and marketing strategies. The central theme revolves around the idea that the traditional "marketing funnel" is no longer effective due to shifts in consumer behaviour and technology. Instead, the podcast advocates for a "flywheel model," which positions the customer at the core of an ongoing cycle involving marketing, sales, and service. This new approach emphasises "shoppable entertainment," "omnichannel personalisation," and fostering "customer communities" through strategic storytelling and video content. The discussion highlights how media's role has expanded beyond mere advertising to encompass various stages of the customer journey, ultimately suggesting Studio 86 as a solution for brands to adapt to this "connected commerce" landscape. This podcast is made by AI https://studio86.se/en