The Broker Blueprint

An episode of the WHAT THE TRUCK?!? podcast, hosted by FreightWaves, titled "The Broker Blueprint" was published on January 9, 2026 and runs 45 minutes.

January 9, 2026 ·45m · WHAT THE TRUCK?!?

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Summary

On this Friday edition of WHAT THE TRUCK?!?, host Malcolm Harris breaks down the biggest stories shaping freight right now — from layoffs and carrier consolidation to aggressive DOT enforcement and tightening compliance standards — before diving into two powerhouse conversations that deliver a true blueprint for brokerage success. First up: Malcolm is joined by Trent Tulloh, CEO & Founder of Forever Freight Broker, for a no-nonsense discussion on: Why relationships (not AI) are the future of brokerage How to build trust with carriers and shippers Training brokers the right way Why paying carriers fairly drives long-term growth What new brokers are getting wrong — and how to fix it Then Malcolm sits down in-studio with Seth Shaver, EVP of Sales at Steam Logistics, for a candid conversation on: Grit, resilience, and longevity in freight sales Building winning teams and culture in tough markets Leadership lessons from scaling through multiple market cycles What young brokers must understand to survive and thrive This episode is packed with real talk, practical insight, and hard-earned lessons from leaders who’ve lived the freight grind — not just talked about it. Watch on YouTube Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Description

On this Friday edition of WHAT THE TRUCK?!?, host Malcolm Harris breaks down the biggest stories shaping freight right now — from layoffs and carrier consolidation to aggressive DOT enforcement and tightening compliance standards — before diving into two powerhouse conversations that deliver a true blueprint for brokerage success. First up: Malcolm is joined by Trent Tulloh, CEO & Founder of Forever Freight Broker, for a no-nonsense discussion on: Why relationships (not AI) are the future of brokerage How to build trust with carriers and shippers Training brokers the right way Why paying carriers fairly drives long-term growth What new brokers are getting wrong — and how to fix it Then Malcolm sits down in-studio with Seth Shaver, EVP of Sales at Steam Logistics, for a candid conversation on: Grit, resilience, and longevity in freight sales Building winning teams and culture in tough markets Leadership lessons from scaling through multiple market cycles What young brokers must understand to survive and thrive This episode is packed with real talk, practical insight, and hard-earned lessons from leaders who’ve lived the freight grind — not just talked about it. Watch on YouTube Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

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