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The Bubbles Wizard (Jorge LUZIO, China Marketing for Sprite & Fanta at Coca-Cola) episode artwork

EPISODE · Sep 10, 2019 · 33 MIN

The Bubbles Wizard (Jorge LUZIO, China Marketing for Sprite & Fanta at Coca-Cola)

from Mosaic of China · host Oscar Fuchs

Today’s guest is Jorge Luzio, who works for Coca-Cola as the Greater China Marketing Director for Sprite and Fanta. He’s originally from Venezuela, and has had an international marketing career with Coca-Cola in Caracas, Bogota, Atlanta and Mexico City before coming to China.   Digital marketing in China is a real science, and today’s recording is a masterclass. Jorge discusses how he and his team mix anthropological and societal insights with digital functionality to reveal fascinating insights about the Chinese consumer. He also addresses the uniqueness of the overall marketing landscape in China: the dominance of Tencent and Alibaba; the unparalleled acceptance of digital payments; the boundless availability of big data; and the digital savviness of the creative talent who are tasked to analyse it. Chapters 00:00 - Trailer & Intro 02:56 - Part 1 24:32 - Part 2 30:47 - Outro   Instagram: www.instagram.com/oscology Facebook: www.facebook.com/mosaicofchina WeChat: www.mosaicofchina.com/wechat

What this episode covers

Today’s guest is Jorge Luzio, who works for Coca-Cola as the Greater China Marketing Director for Sprite and Fanta. He’s originally from Venezuela, and has had an international marketing career with Coca-Cola in Caracas, Bogota, Atlanta and Mexico City before coming to China.   Digital marketing in China is a real science, and today’s recording is a masterclass. Jorge discusses how he and his team mix anthropological and societal insights with digital functionality to reveal fascinating insights about the Chinese consumer. He also addresses the uniqueness of the overall marketing landscape in China: the dominance of Tencent and Alibaba; the unparalleled acceptance of digital payments; the boundless availability of big data; and the digital savviness of the creative talent who are tasked to analyse it. Chapters 00:00 - Trailer & Intro 02:56 - Part 1 24:32 - Part 2 30:47 - Outro   Instagram: www.instagram.com/oscology Facebook: www.facebook.com/mosaicofchina WeChat: www.mosaicofchina.com/wechat

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The Bubbles Wizard (Jorge LUZIO, China Marketing for Sprite & Fanta at Coca-Cola)

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Frequently Asked Questions

How long is this episode of Mosaic of China?

This episode is 33 minutes long.

When was this Mosaic of China episode published?

This episode was published on September 10, 2019.

What is this episode about?

Today’s guest is Jorge Luzio, who works for Coca-Cola as the Greater China Marketing Director for Sprite and Fanta. He’s originally from Venezuela, and has had an international marketing career with Coca-Cola in Caracas, Bogota, Atlanta and Mexico...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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