The Budget Flows Where the Performance Goes and Other OmniCommerce Lessons, with Kacie McKee, Head of Omni-Commerce and Digital Acceleration at Kenvue

I don’t know whether it’s a holy grail, but certainly a worthy grail is getting your organizations to behave with an omnichannel mindset to hopefully connect with the consumer however and wherever they choose, driving better conversion and a more strategic joint approach with your customers. Kenvue has organized around that mindset to ensure that they are spending their next dollar in the most productive place possible. That takes clear signals, communication, and strong relationships - all things we talk about with the fantastic Kacie McKee, Head of Omni-Commerce and Digital Acceleration at Kenvue. (This episode was recorded on May 20, 2025)