The Buggy Ides of March Edition

A couple of GSC bugs to report of the top with BigQuery exports not working and an issue with the date selector in crawl stats. In both cases, it's a them thing, not a you thing. If you're running ads through Goolge Ads in the EU you need to confirm if the campaign has political content by the annual deadline of March 31. You can do this via the "campaign settings" link. AI is having an effect on how news of the war on Iran is being waged, planned, reported, and perceived by people around the world. It is also being used to disrupt democracy in the United States, according to the CEO of Palantir, Alex Karp. In an interview with CNBC, Karp claimed his AI will, "... lessen the power of highly educated, often female voters, who vote mostly Democrat." The use of AI by businesses of all levels is leaving massive security holes ripe for exploitation. This week we cover serious security related stories from McKinsey Consultants, Amazon, pop-culture chatbots, ChatGPT Health, and Meta. Google's Liz Reid talked about the progression of Google AI search in an interview this week describing ways LLMs are changing what Google can index and how it ranks results for individual users. Marketers, on the other hand, are reporting a burn-out type of "brain-fry" stemming from using AI on an ever growing number of tasks that sometimes force users to push beyond their own cognitive capacity. Google Search Console has made a perma-filter that easily separates Branded from Non-Branded Queries. For e-com shops, especially larger ones, it's a big deal. Google also offers some tips on the badly misunderstood disavow file. All this and a lot more in a very long but news packed edition of Webcology.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy