The Builder's Bookshelf: Made to Stick (EP.34)

In this episode of The Builder's Bookshelf, we break down Made to Stick and translate Chip and Dan Heath’s communication framework into the construction world, where unclear messages can lead to missed details, rework, safety issues, and frustration. You’ll learn how to make your ideas simple, concrete, credible, emotional, and memorable so your team does not just hear the message—they carry it into the work.Enjoy this episode and #BeNEXT