The Built-In Segment of Consumer Appliances: Transferring Trends from Western Europe to Latin America

Western Europe is clearly the leader when comparing the built in segment in major appliances to the freestanding segment, holding the highest ratio at regional level. However, some of the trends that have historically promoted this behaviour are now being seen in younger markets, for example Latin America.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.