EPISODE · Jan 9, 2026 · 10 MIN
The Bullwhip Effect
from Forthwith School of Agribusiness · host Akin-Olotu Juwon
The Bullwhip Effect | Why You Planted at the Wrong TimeWhy does the price of peppers crash every year in July? It isn't a conspiracy. It isn't bad luck. It is a mathematical certainty.In this episode, we dissect The Bullwhip Effect—the supply chain phenomenon that destroys agricultural wealth. We explain how small changes in consumer demand get amplified into massive waves of over-planting and under-planting, trapping farmers in a cycle of poverty.We cover:The "Phantom Demand" Trap: Why farmers react to signals that don't exist.The Anatomy of a Crash: Breaking down the "April-July Pepper Cycle" and why following the herd is financial suicide.Counter-Cyclical Planting: How to use the "Windshield Survey" to bet against the market.Just-in-Time vs. Just-in-Case: Using the soil as a living warehouse to wait out low prices.Stop farming based on the calendar. Start farming based on the data.Forthwith School of Agribusiness.Africa will feed Africa. Systemically.
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The Bullwhip Effect
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