EPISODE · Sep 4, 2026 · 48 MIN
The Business Already Gets Governance — Data Leaders Just Aren't Listening | CDO Matters Ep. 105
from CDO Matters Podcast
Executives at the World Economic Forum in Davos are asking for data governance but the data profession wasn't in the room to answer. The gap isn't the business's understanding. It's ours.📌 In this episode:Why Donna Burbank found business leaders, not data teams, driving governance conversations at Davos this yearThe flip from "data literacy" to "business literacy" and why the old term is judgmentalDonna's "Semantic Pedanticism Feedback Loop" and how jargon fights kill credibility in front of executivesWhy "assume positive intent" isn't enough on its own. You have to assume positive intelligence too💬 The takeaway: "We tend to sit in our own little silo and say, how come the business isn't hearing us? Because we're talking to ourselves about others." — Donna BurbankAbout the host + guest: Malcolm Hawker is a former Gartner analyst, Chief Data Officer at Profisee, Editor-in-Chief of CDO Matters on Substack, and host of the CDO Matters Podcast. Guest: Donna Burbank is founder and managing director of Global Data Strategy, a firm focused on data strategy and hands-on implementation.
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What this episode covers
Data leaders love to complain that the business doesn't get governance. At Davos this year, Global Data Strategy's Donna Burbank heard the opposite: CEOs and board members are actively asking for it, data teams just aren't in the room. Donna joins Malcolm Hawker to unpack why "data literacy" is the wrong frame, how a semantic-pedanticism spiral kills credibility in front of executives, and what listening, humility, and concrete examples do instead. If you've ever lost a boardroom by explaining data quality dimensions, this one's for you.
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The Business Already Gets Governance — Data Leaders Just Aren't Listening | CDO Matters Ep. 105
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