The Business Behind Entertainment: Jonas Hosmer on WME, Netflix & the Future of Streaming | BSPOD | S2 | EP8

In this episode of the Business Speaks Podcast, Cooper Stacey and Joey Echiendia sit down with Jonas Hosmer — former WME brand partnerships executive and Netflix business strategist — to unpack how the entertainment industry actually works behind closed doors.Jonas shares his journey from brokering major brand and celebrity partnerships at one of Hollywood’s most powerful talent agencies to spending four and a half years inside Netflix during one of the most transformative periods in streaming history. The conversation dives into how billion-dollar entertainment deals are structured, who really holds power in Hollywood negotiations, and how streaming platforms are reshaping the relationship between content, advertising, and culture.The episode also explores Netflix’s internal culture, the rise of ad-supported streaming, the economics of influencer marketing, and why live sports may become the next battleground in entertainment. Along the way, Jonas breaks down what makes brand partnerships feel authentic, where media budgets are actually flowing today, and how AI could completely disrupt the future of entertainment and advertising.From talent agencies to streaming giants, this episode is a deep look into the business side of Hollywood — and where the industry is headed next.