The Business Behind Global Wine Culture (Episode 30 ft. Dupre Nell)

Welcome back to 21 Minutes With… a global wine leader carrying 300 years of heritage into the modern market.This week, Brittany and Christian sat down with Dupre Nell of Anthonij Rupert Wynes, a historic estate rooted in the Franschhoek Valley of South Africa just outside Cape Town.Before joining Anthonij Rupert, Dupre built his career working with some of South Africa’s most respected wine brands, including Boekenhoutskloof Winery, Rust en Vrede Wine Estate, and Ernie Els Wines. His experience in export and brand development gave him a global perspective on how South African wine is positioned and perceived. Today, he brings that expertise to Anthonij Rupert Wynes, helping elevate the estate’s international presence while honoring its 300-year heritage.In this episode, we explore what it means to represent South African wine on the world stage, the misconceptions surrounding the category, and how culture shapes the way people experience wine. Dupre discusses shifting consumer tastes, sustainability in production, and why quality will always outweigh hype.This episode is for wine enthusiasts, brand builders, and anyone interested in how heritage brands stay relevant in modern markets.Stay tuned! New episodes drop every week.