The Business Behind Sport: Luca Massaro, Founder & Chief Executive of WePlay

In this month’s episode of The Business Behind Sport, we focus on sports marketing with Luca Massaro, Founder and Chief Executive of WePlay. Sports marketing has changed significantly over time, and global fan engagement is now a key driver for sports organisations. Luca shares his insights with Jonny Gray on how and why sports clubs and athletes are growing their fan base and involvement, in addition to the traditional marketing mix.

Episode metadata supplied by the publisher feed · Published Apr 1, 2025

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The Business Behind Sport: Luca Massaro, Founder & Chief Executive of WePlay

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This episode is 40 minutes long.

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This episode was published on April 1, 2025.

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