The Business Behind the 2026 U.S. Open

This week on Making Cents of It All with Jesse Stakes, the Tin Cup Club joins me to break down one of the biggest economic engines in sports — the U.S. Open.We dig into:• How the USGA generates millions through TV rights, sponsorships, and hospitality• The real economic impact on host cities — jobs, tourism, infrastructure, and local business• What volunteers actually receive (and why they still line up to help)• Course setup, fan experience innovations, and the storylines shaping 2026It’s golf, business, community, and strategy all in one conversation.If you love the game — or the economics behind major events — this one’s for you.