The Business Behind the Brand with Roger Tattersall (Kirkstall Brewery & Mash Gang)

What really drives brewery growth?It’s not the logo.It’s not the liquid.It’s the business behind the brand. 🍻In this episode, Tim Weaver talks with Roger Tattersall Managing Director at Kirkstall Brewery and former co-owner of Mash Gang to explore how two very different worlds collide: the structure of an established brewery and the creative chaos of a fast-growing startup.You’ll discover:• Why structure fuels creativity instead of killing it• How to build an authentic brand without forcing it• What “modern heritage” means for legacy breweries• How Mash Gang created cult-like loyalty• The real ROI of branding (and how to measure it)• Why brand strength increases business value• What’s changing in brewing, and how to prepare👉 Packed with honest insights and practical takeaways, this episode is a must-listen for brewery owners who want to build a stronger brand, a healthier business, and a more loyal audience.🎧 Listen now and take your brewery thinking to the next level.#BreweryBranding #CraftBeerPodcast #BeerMarketing #BreweryStrategy #IndependentBeer #BrandingForBreweries