The Business Case for Good: Turning Purpose into Measurable Impact ft. Neil Callanan (LooseGrip)

One of the biggest questions from leaders, founders, and change-makers is "How do we actually measure the impact we’re trying to make?" Because caring about people, communities, and the planet is one thing—but being able to prove real, measurable change is something else entirely.Our guest today lives right at that intersection of purpose and proof. Neil Callanan is the founder of LooseGrip and the creator of the Grasp Impact Framework, which helps mission-driven brands connect meaningful storytelling with measurable outcomes. Since 2009, he’s worked with both global brands like Unilever and Ben & Jerry’s and emerging values-led companies to turn impact into real business growth.Neil’s work sits at the crossroads of marketing, activism, and analytics—helping teams move beyond disconnected data or pure intuition, and instead translate stories into metrics that actually hold up. His goal is simple: help leaders measure what truly matters so they can do more of it. Neil, welcome to the show.So if you are a business leader or entrepreneur trying to figure out how to measure and communicate your own impact, this episode is for you.Learn more about LooseGrip: https://loosegrip.net/Discover the Grasp Impact Framework: https://www.graspyourimpact.com/Message us your thoughts!