The Business Case for Personalization

On this episode of Innovating the Customer Experience Podcast: Personalization, our J.D. Power experts Michael Vermillion, Senior Managing Director of Global Business Intelligence and Mark Miller, Customer Service Advisory Practice Leader, are joined by special guests Diane Chen and Caleb Hutchinson from Virsitil. On this episode they explore personalized marketing, also known as individual marketing, and look into the benefits of delivering a strategic personalized experience to your customers. This episode features a discussion with: -- Michael Vermillion, Senior Managing Director, Global Business Intelligence, J.D. Power -- Mark Miller, Practice Leader, Customer Service Advisory, J.D. Power -- Diane Chen, Chief Digital Brand Innovation, Strategic Marketing, Virsitil -- Caleb Hutchinson, Digital Marketing Lead, Virsitil To read a recap of this episode, click here: https://blog.jdpa.com/globalbusinessinsights/the-business-case-for-personalization