The Business of Airline Loyalty (part 2) - feat. Mark Ross-Smith (StatusMatch)

This is the second part of our conversation with Mark Ross-Smith, the CEO of Loyalty Status Co - StatusMatch. In this episode, we go deeper into the business of airline loyalty and status matching. * How does StatusMatch do its marketing? * The importance of points/miles websites * The power of authenticity in loyalty marketing * Story behind the viral “Chocolate Airlines,” which went viral * How an airline used numerology to understand pax * Priorities for StatusMatch in the Indian market * How can Indian FFPs differentiate themselves & monetize data? * The evergreen struggle between loyalty and revenue management in airlines * Understanding the lifetime value of passengers * How is hotel loyalty different from an airline? * What can hotels do to make their loyalty programs more attractive? * Is awarding lifetime status a loss-making exercise for airlines? * Future trends/innovations in airline loyalty programs Mark - ⁠@drdoot Vishal Mehra - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vis⁠hal1mehra⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠