The Business of Beauty and Belonging with Yoona So

Note: This episode was recorded as part of E3: Engage and Empower with Empathy, the original version of this podcast. It is now part of Return on Empathy (ROE)—a podcast series focused on the measurable impact of empathy in the workplace.In this episode, Sokit Beauty founder Yoona So shares her inspiring journey from corporate finance to skincare entrepreneur, revealing how her multicultural roots shaped her holistic approach to beauty. She opens up about the courage it takes to pursue passion, the power of self-care over self-criticism, and the confidence that comes from embracing your natural self. Along the way, Yoona highlights the importance of community, connection, and redefining beauty on your own terms.Sound bites"Korean skincare is about holistic beauty.""I don't hide behind makeup anymore.""Human connection is incredibly valuable."Chapters00:00 Cultural Roots and Their Impact03:43 From Corporate to Skincare Entrepreneur06:16 The Evolution of Beauty Standards09:11 Holistic Approaches to Skincare11:24 Personal Stories and Transformations14:01 Empowerment Through Skincare16:32 Advice for Corporate Professionals19:18 Building Community and Connection21:45 Building a Culture of CareLearn more about Sokit Beauty: https://sokitbeauty.com/Learn more about The Empathy Collective: www.theempathycollective.com