The Business of Beauty & Product Photography

Guest:Hayley Fisk, Beauty and Product Photographer and Videographer, LAFounder of The Anxious PhotogRepresented by Rebel Brand ManagementWe Discuss:Hayley’s path from art school to commercial photographyHow retouching shaped her shooting career and helped her become an all in one creativeWhy she pivoted away from fashion clients and built a home studio right before the pandemicHow remote shooting became a scalable business model for product and beauty workBudget reality in commercial photography and why “a big budget” disappears fastTalent sourcing, production partners, and how inclusive casting actually works with brandsThe importance of being calm and grounded on setLife coaching vs therapy and how mindset impacts marketing and outreachSpec work and portfolio alignment as the fastest path to better clientsAI fears, real world usage by brands, and how photographers can respond without denialWhat success looks like now, including retainers and long term partnershipsTLDR:Hayley built her business by creating the work first, then pitching it like it was already real client workRemote product photography can work almost anywhere if you have systems and can earn trustA calm, confident presence is part of the product when brands are spending serious moneyMindset affects everything, especially your ability to market and sell without desperationAI is already here, so the move is learning how to use it well and integrating it strategicallyResources:Hayley’s photography site: www.hayleyfisk.comHayley’s coaching site: theanxiousphotog.comInstagram: @hayleyfiskphoto