The Business of Beauty: Brittany Lo on Retail, Branding & Growth With her Premium Vegan Skincare Brand Beia

Send us Fan Mail In this episode of Shelf Talks, host Roberta interviews Brittany Lo, founder and CEO of Beia, a beauty brand focused on lifestyle skincare. Brittany shares her journey from starting a beauty service concierge to launching her own product line. The conversation covers the challenges of product development, the importance of market research, and the strategies behind successful retail launches. Brittany emphasizes the significance of storytelling in branding and the need for adaptability in business. She also discusses her team dynamics and future goals for Beia, highlighting the importance of community engagement and feedback in shaping the brand's direction. Chapters 00:00 The Journey Begins: Brittany Lowe's Background 02:56 Identifying Market Gaps: The Birth of Bayeux 05:35 Creating the Hero Product: The Daily Hydrating Setting Mist 08:10 Finding the Right Manufacturer: The Search for Quality 11:01 Preparing for Launch: Building the Brand 13:56 Initial Reactions: Testing the Waters 16:52 The Launch Party: Celebrating Bayeux's Arrival 19:26 Engaging Editors: The Importance of PR 21:43 Building Brand Awareness: The Power of Gifting 23:25 Crafting the Brand Story: Authenticity Matters 26:05 Expanding the Product Line: Next Steps for Bayeux 27:50 Navigating Trade Shows and Industry Connections 30:14 The Importance of Retail Partnerships 35:11 Manufacturing Challenges and Negotiation Strategies 35:20 Strategic Launch Events and Influencer Engagement 38:06 Retail Experience and Unexpected Challenges 39:22 Expanding Retail Presence and Brand Credibility 43:23 The Shift to E-commerce and Social Media Discovery 44:37 Engaging with Different Retailers 45:45 Building a Supportive Team 47:28 Balancing Two Businesses and Time Management 49:24 The Power of Personal Branding 51:24 Future Goals and Brand Evolution Link in bio: Beia Website: https://beiabeauty.com/ Beia Instagram: https://www.instagram.com/beiabeauty Check Urban Outfitters and Free People site for locations to purchase. Support the show Event Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0Zba Looking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community. https://linktr.ee/shelftalkspodcast Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨ https://www.buzzsprout.com/2411532/support Contact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book