The Business of Behavior: Inside FAU's Behavioral Insights Lab

Most people assume they know what drives business decisions. The data, the market, the numbers. But behavioral science researchers will tell you something different — it's perception. It's the story you tell yourself about your chances, your options, your worth. And that story has consequences. That's the kind of question FAU's Behavioral Insights Lab was built to answer. This week we talked to the lab's director and one of its lead researchers about how the lab works, what they're finding, and why understanding the psychology behind business decisions matters a lot more than most people realize. Recorded April 21.Business.fau.edu