The Business of (Bias &) Beauty

This episode delves into the all-pervasive influence of beauty standards, from childhood experiences to the marketing tactics of global brands. It explores how societal expectations and media portrayals can shape our self-perception and highlights the importance of challenging these norms. While discussing the L’Oreal case and citing Fenty Beauty’s example - our aim is to emphasise the need for ethical business practices and inclusive marketing, urging companies to prioritise authenticity and diversity.Take a deep dive into topics mentioned in the episode : * The L’Oreal USA, Inc. case - (FTC Matter/File Number122 3016) - https://www.ftc.gov/legal-library/browse/cases-proceedings/122-3016-loreal-usa-matter* Fenty Beauty (“Beauty for all”) - https://fentybeauty.com/* “How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry”, Sandy Saputo, Think with Google, July 2019 - https://www.thinkwithgoogle.com/intl/en-apac/future-of-marketing/management-and-culture/diversity-and-inclusion/fenty-beauty-inclusive-advertising/* My session at the South By South West - SXSW London Conference’ 2025 titled - “The Ethics bugfix : Upgrade Tech to its "liberal arts" version”https://sxswlondon.awardsplatform.com/entry/vote/lZArWWKl/PWbZEgOQ?search=d2e5f8a4d35e91fd-1Please vote for the session as each vote counts in helping the session get a feature on the global tech and innovation stage!You can look up the name of the session in the “search tab” when you register to vote, in case it doesn’t lead you to the page directly. Your vote is invaluable for the entry to qualify, so please do the needful! *Please cast your vote before December 19, 11:59 pm* * This Podcast is also available on the links below - Listen to the LOCS-TALK & BARREL Podcast on YouTube Listen to the LOCS-TALK & BARREL Podcast on SpotifyListen to the LOCS-TALK & BARREL Podcast on Apple PodcastThank you for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chaanisrivastava.substack.com