The Business of Bridal: Pricing Strategies with Vanessa, Megan & Adele

Send us Fan MailIn this episode, Vanessa chats with bridal makeup artists Megan and Adele about the realities of working in the bridal industry. You’ll hear:Getting started in bridal makeup – how retail counters, experimentation, and building a signature style lay the foundation.Pricing strategies – packages vs à la carte, setting fair yet sustainable rates, and communicating transparently with clients.Managing extras – travel, accommodation, and why clear boundaries upfront matter.Marketing & branding – building a reputation, using high-quality visuals, and keeping the client at the heart of your brand.Education & networking – the value of workshops, mentoring, and shadowing experienced artists at weddings.Digital tools & trends – how embracing content creation and online platforms can grow your reach and client base.Lessons learned – the balance between artistry, business, and heart in bridal beauty.Whether you’re a new artist, or an industry pro, this conversation will give you insights, tips, and inspiration from three different journeys in bridal makeup.The Bridal Edit by Adele The Hair Edit Waitlist Follow TMI on IG Follow Vanessa on IGThe Makeup Insider Blog The Makeup Insider TikTok