The Business of Building Businesses: Shermin Lahka | Born To Build Ep. 1

Shermin Lakha built more than a law firm. She built visibility around a traditionally transactional industry and turned relationships into the foundation of a multi-dimensional business ecosystem.In Episode 1 of Born to Build, Sarafina Mancuso sits down with the founder of LVLUP Legal to discuss building a modern legal brand through social media, creating visibility in a traditionally buttoned-up profession, scaling teams, building founder relationships, and what it takes to continuously evolve as both an operator and public-facing brand.The conversation explores discernment, proximity, community, business development, visibility, risk, and the realities of building businesses rooted in trust and connection in real time.Guest:Shermin Lakha @shermin.lahkaLVLUP Legal @lvluplegalListen & Subscribe:WebsiteYoutubeApple PodcastsFollow Born to Build:Instagram @borntobuildpodcastTikTok @borntobuildpodcastMusic: https://tinyurl.com/3pepwnc