The Business of Caitlin Clark

PODCAST: We take you inside of “The Business of Caitlin Clark” on this week’s edition of Sports Business Radio. The record-setting University of Iowa women’s basketball superstar has changed the way we look at women’s sports - on and off of the basketball court. On this episode, we discuss Caitlin’s growing portfolio of sponsors, how much she will likely earn as the #1 pick in the upcoming WNBA draft, her impact on TV ratings and ticket sales and how she has brought a new audience to women’s basketball. We also speak with Minji Ro, Chief Strategy Officer at Gainbridge. Gainbridge recently signed Caitlin Clark to a multi-year partnership deal where Clark will serve as an ambassador and spokesperson for the company. Ro takes inside of the construction of Gainbridge’s deal with Clark, tells us why Gainbridge chose to work with Caitlin Clark and how Gainbridge plans to activate the deal with Clark. Gainbridge also has the main rights on Gainbridge Fieldhouse, home of the WNBA’s Indiana Fever, who are expected to make Caitlin Clark the #1 pick in the upcoming WNBA Draft. LISTEN to Sports Business Radio on Apple podcasts or Spotify podcasts. Give Sports Business Radio a 5-star rating if you enjoy our podcast. Click on the plus sign on our Apple Podcasts page and follow the Sports Business Radio podcast. Follow Sports Business Radio on Twitter @SBRadio and on Instagram, Threads and Tik Tok @SportsBusinessRadio. This week’s edition of Sports Business Radio is presented by Boingo Wireless (@Boingo). Where will a connected stadium take your team? From mobile ticketing to security cameras to kiosks, connect every piece of stadium technology with Boingo’s converged wireless networks. Boingo’s neutral host networks feature distributed antenna systems and small cells to deliver fast Wi-Fi service and cellular coverage for AT&T, T-Mobile, Verizon and more. As you plan for the future of your stadium, make 5G part of your gameplan and choose Boingo Wireless as your trusted connectivity partner. Learn more by downloading Boingo’s free 5G Playbook for Stadiums & Arenas. Head to boingo.com/5Gstadium to get your copy.  #CaitlinClark #WNBA #IowaHawkeyes #MarchMadness #AthleteCEO #SportsBusiness #WomeninSports  Learn more about your ad choices. Visit megaphone.fm/adchoices