The Business of College Football

College football isn’t just a game anymore, it’s a business. On this episode of Market Outsiders, Jenny Rae Le Roux and Namaan Mian break down how wins on the field translate into dollars off it, sparked by Indiana University’s surprising national championship run. From media deals and ticket sales to donations and NIL money, Namaan lays out the six revenue engines powering modern college football - and why performance is everything. Finally, Namaan and Jenny Rae explore the high-stakes decisions university leaders face as they invest in their programs, align leadership, and compete in a rapidly changing sports economy.Chapters:00:00 The $7B Brex Discount05:40 What Brex Actually Does09:30 Why the $12B Valuation Broke14:50 What Capital One Is Buying18:30 Cash vs. Stock Leverage22:05 Revenue Synergies vs. Risk26:40 Fit with Capital One’s Card Strategy30:55 Market Reaction Explained34:30 Smart Bet or Falling KnifePartner Links:Learn more about NordStellar's Threat Exposure Management Program; unlock 10% off with code SIMPLIFIED-10Learn more about Executive Presentation and Storytelling Training with Management ConsultedMore Market Outsiders:Connect with Namaan and Jenny Rae on LinkedInFollow Management Consulted on LinkedIn and subscribe on YouTube